Prado's Hystory. Bags

As is known to any woman, the ideal bag - a thing absolutely necessary, however absolutely uncertain, in fact it should be fashionable (and thus not ostentatious) and at the same time not only to correspond to one of fashionable trends of a season but also to embody its individual style. Bags Prada have become famous owing to high quality and aristocratic elegance.

Many years they keep a honorary title of the best bags in the world. It not simply accessory, not simply bag in which it is possible to carry any lovely ladies' stuff. Bags Prada without exaggeration can be named a work of art.

These fine, marvelous creations - from the beginning and up to the end result of work of masters of company Prada Company, and only them. They conceive design, create sketches and gather the isolated slices of leather, a rivet and locks which in their skilful hands change in a masterpiece of design art. Prada by the right has reputation of one of the most prestigious holdings working in the fashionable industry, both in native Italy, and behind its limits. Name Prada serves as a synonym of style, elegance of practical luxury, and handbags Prada associate with image of lady from the society, drawing general attention grace and nobleness of manners.

Legend Prada was born in Italy in 1913 when Mario Prada was founded small manufacture on manufacturing products from leather. Company Prada initially was family business and referred to Fratelli Prada (brothers Prada). Soon the company has occupied not only manufacturing, but also design of products, and has started to release become subsequently well-known the leather suitcases, bags and accessories. Has passed very few time, and mark Prada was already popular far outside native Italy. Products with modest trade mark Prada were instantly bought up both in the Europe, and in America. Business prospered and gradually expanded, and in Milan two have opened small shops where sold original goods Prada - bags, footwear and suitcases.

In due course bags Prada became a symbol of not ostentatious luxury, style and elegance, the original highest quality standard in the fashionable industry. Fashionable observers considered as the duty to mention all firm simplicity and refined taste Prada owing to what bags Prada have become famous all over the world and became a subject of dreams and desires of the richest and well-known women of a planet. Despite of promptly growing popularity, these smart bags have kept initial high quality and a unique combination of refinement, simplicity and the functionality, peculiar to original design.

Though bags Prada have kept fidelity of tradition, would be a mistake to believe, that they are not subject to a fashion. Originally bags made from extraordinary heavy skins. However soon designers have understood impracticality of this material (who will like to drag with itself heavy a bag?) also began to use is more often the high-quality processed leather for creation of bags and accessories. However on this they have not stopped. To one of first innovations Prada became drawing a waterproof covering on bags suitcases that has made their not only smart, but also practical.

Even today designers Prada are in constant search of new decisions and hi-tech materials which would allow to improve quality of their products even more. In design of bags Prada crystals, an armor of the turtle, valuable breeds of a tree and other unusual materials that speaks about readiness for experiments were used. Considering the highest quality of bags Prada, it is no wonder, that they have indefatigable success, and all over the world the unprecedented sums are ready to pay for them.

However, position of a leader in the world of a fashion which today occupies Prada, was gave to the Italian family not without efforts. Global crisis which has captured the fashionable industry in 1970, has touched and Prada. However by this time reins of government the company have passed to Miuccia Prada. The grand daughter of founder Prada has continued family tradition and has headed business in 1978. Since then the company experiences success behind success. Under her management Prada became one of symbols of the world haute couture and pret-a-porter.

However the unprecedented commercial success in the world of a fashion is invariable accompanied by occurrence of a parallel line of counterfeit production. Today cheap bags Prada can be purchased in streets of any large city of Italy and the world. Undoubtedly, it speaks desire to catch the high status for the low price. The situation becomes complicated what distinguish true bag Prada from counterfeit the skilled judge can only - in fact the simple and elegant trade mark of the company can make any handicraftsman more or less familiar with bases of design business.